Socio-ecological drivers of public conservation voting: Restoring gray wolves to Colorado, USA.

Understanding factors that influence real-world public conservation behaviors is critical for developing successful conservation policies and management actions. Citizens of Colorado, USA recently passed a ballot initiative to restore the gray wolf to its former range within the state. The >3 million votes offer an unprecedented opportunity to test factors that influenced decisions to support or oppose this conservation action. We created spatial linear regression models to assess the relationship between support for wolf restoration and (1) the presidential vote, (2) distance to conservation intervention (i.e., proposed wolf reintroduction and existing wolves), and measures of (3) livelihood and (4) demographics using precinct-level data. Our results demonstrate the strong relationship between support for wolf restoration and political support for the Democratic candidate for president in the 2020 election, and highlight how other factors, including increased age, participation in elk hunting, and proximity to the reintroduction region were associated with less support. Our findings underscore the critical role of politicization on public conservation action and the need to develop outreach and engagement strategies to mitigate polarization.

The effectiveness of COVID-related message framing on public beliefs and behaviors related to plant-based diets.

Shifting the public towards plant-based diets is critical for achieving environmental and public health outcomes. Increasingly news articles and organizations have begun using the saliency of the COVID-19 crisis to highlight the link between animal agriculture, pandemic risks, and other widespread public health threats. Yet, little is known about the effectiveness of this messaging strategy for motivating dietary change. We conducted a randomized trial with an online sample to examine the impact of: (1) a message that uses the saliency of the COVID-19 pandemic to highlight the risk of disease transmission from factory farms, and (2) a message that uses the saliency of the COVID-19 pandemic to highlight the threat to worker's health created by factory farms. We examine whether these messages are more effective at changing beliefs about and behavioral intentions towards plant-based eating, as compared to more traditional messages that highlight the environmental, personal health, or animal welfare implications of factory farmed meat consumption. We find that all messages differentially influenced beliefs about the various negative consequences of meat consumption. However, these altered beliefs did not differentially motivate changes in respondents' intentions to reduce meat consumption and choose plant-based alternatives. This was possibly due to the numerous other barriers to behavior change identified in qualitative survey responses, such as cost, taste, and social factors. We did find that messages that highlight the personal health benefits of reduced meat consumption were more effective at increasing public trust in the message deliverer. Our results suggest that highlighting personal health benefits in messaging and addressing the additional identified barriers to behavior change may be critical for building trust and shifting the public towards plant-based diets.

Efficacy-based and normative interventions for facilitating the diffusion of conservation behavior through social networks.

Research suggests that encouraging motivated residents to reach out to others in their social network is an effective strategy for increasing the scale and speed of conservation action adoption. However, little is known about how to effectively encourage large numbers of residents to reach out to others about conservation causes. We examined the influence of normative and efficacy-based messaging at motivating residents to engage in and to encourage others to participate in native plant gardening in their community. To do so, we conducted a field experiment with messages on mailings and tracked native plant vouchers used. Efficacy messages tended to be more effective than normative messages at increasing residents' willingness to reach out to others to encourage conservation action, as indicated by a several percentage point increase in native plant voucher use by residents' friends and neighbors. Messages sometimes had different impacts on residents based on past behaviors and perceptions related to native plant gardening. Among these subgroups, efficacy and combined efficacy and norm messages most effectively encouraged individual and collective actions, as indicated by increased voucher usage. Our findings suggest that interventions that build residents' efficacy for engaging in a conservation behavior and for reaching out to others may be a promising path forward for outreach. However, given our results were significant at a false discovery rate cutoff of 0.25 but not 0.05, more experimental trials are needed to determine the robustness of these trends.

Intervenciones Normativas y Basadas en la Eficiencia para Facilitar la Difusión del Comportamiento de Conservación por Medio de las Redes Sociales Resumen Las investigaciones sugieren que alentar a los residentes motivados para que se comuniquen con otros en sus redes sociales es una estrategia efectiva para incrementar la escala y velocidad de la adopción de las acciones de conservación. Sin embargo, se sabe poco sobre cómo alentar de manera efectiva a un gran número de residentes para que hablen con otros sobre las causas de la conservación. Examinamos la influencia de la mensajería normativa y basada en la eficiencia sobre la motivación de los residentes para ellos mismos participar y alentar a otros a participar en la jardinería de plantas nativas dentro de su comunidad. Para lograr esto, realizamos un experimento de campo con mensajes en los envíos y rastreo de los vales usados para plantas nativas. Los mensajes de eficiencia tendieron a ser más efectivos que los mensajes normativos para incrementar la voluntad de los residentes para alentar a otros a tomar acciones de conservación, como lo indicó el incremento de varios puntos porcentuales en el uso de vales para plantas nativas de los amigos y vecinos de los residentes. Los mensajes a veces tuvieron un impacto diferente sobre los residentes con base en los comportamientos pasados y las percepciones relacionadas con la jardinería de plantas nativas. Entre estos subgrupos, la eficiencia, la eficiencia combinada y los mensajes normativos fueron los factores que alentaron de manera más efectiva las acciones individuales y colectivas, como lo indicó el incremento en el uso de vales. Nuestros hallazgos sugieren que las intervenciones que construyen la eficiencia de los residentes para participar en el comportamiento de conservación y para comunicarse con otros sobre éstas puede ser un camino prometedor para la divulgación. Sin embargo, ya que nuestros resultados fueron significativos a una tasa límite de descubrimientos falsos de 0.25 y no 0.05, se requieren más pruebas experimentales para determinar la fortaleza de estas tendencias.

Social-psychological correlates of personal-sphere and diffusion behavior for wildscape gardening.

Achieving conservation outcomes requires concerted engagement from many people across diverse societies. However, many conservation practitioners struggle to engage new audiences. Research suggests one effective strategy to reach nonengaged individuals is to encourage interested conservation actors to share information, provide resources and assistance, and organize local events to recruit others; we call these "diffusion behaviors." Previous studies suggest few conservation actors who engage in personal-sphere PEB also engage in diffusion PEB, potentially because these behaviors have unique barriers which have yet to be identified. We investigated if there are different psychosocial drivers of diffusion and personal-sphere PEB by surveying residents in Colorado, USA about their personal-sphere wildscape behaviors (e.g. planting native plants) and diffusion wildscape behaviors (e.g. helping a friend plant native plants). Including diffusion-specific psychosocial variables led to better predictions of both personal-sphere and diffusion PEB. Diffusion-specific self-efficacy, social and environmental response efficacy, and reputational concerns about perceived competence were significant predictors of diffusion behavior. Diffusion-specific environmental response efficacy and injunctive norms enforced through sanctioning significantly predicted personal-sphere behavior. Personal-sphere self-efficacy and dynamic norm beliefs predicted both behavior types. Our findings suggest that research should consider personal-sphere and diffusion PEB as distinct domains and should investigate the power of diffusion-specific perceptions. Conservation outreach programs seeking to encourage diffusion of PEB may benefit from designing programming to try to change these perceptions.

Public perspectives and media reporting of wolf reintroduction in Colorado.

In the state of Colorado, a citizen ballot initiative to reintroduce gray wolves (Canis lupus) is eliciting polarization and conflict among multiple stakeholder and interest groups. Given this complex social landscape, we examined the social context surrounding wolf reintroduction in Colorado as of 2019. We used an online survey of 734 Coloradans representative in terms of age and gender, and we sampled from different regions across the state, to examine public beliefs and attitudes related to wolf reintroduction and various wolf management options. We also conducted a content analysis of media coverage on potential wolf reintroduction in 10 major daily Colorado newspapers from January 2019, when the signature-gathering effort for the wolf reintroduction initiative began, through the end of January 2020, when the initiative was officially added to the ballot. Our findings suggest a high degree of social tolerance or desire for wolf reintroduction in Colorado across geographies, stakeholder groups, and demographics. However, we also find that a portion of the public believes that wolves would negatively impact their livelihoods, primarily because of concerns over the safety of people and pets, loss of hunting opportunities, and potential wolf predation on livestock. These concerns-particularly those related to livestock losses-are strongly reflected in the media. We find that media coverage has focused only on a few of the many perceived positive and negative impacts of wolf reintroduction identified among the public. Our findings highlight the need to account for this diversity of perspectives in future decisions and to conduct public outreach regarding likely impacts of wolf reintroduction.

Using spatially explicit, time-dependent analysis to understand how social factors influence conservation outcomes.

Conservation across human-dominated landscapes requires an understanding of the social and ecological factors driving outcomes. Studies that link conservation outcomes to social and ecological factors have examined temporally static patterns. However, there may be different social and ecological processes driving increases and decreases in conservation outcomes that can only be revealed through temporal analyses. Through a case study of the invasion of Falcataria moluccana in Hawaii, we examined the association of social factors with increases and decreases in invader distributions over time and space. Over 7 years, rates of invader decrease varied substantially (66-100%) relative to social factors, such as building value, whether land was privately or publically owned, and primary residence by a homeowner, whereas rates of increase varied only slightly (<0.1-3.6%) relative to such factors. These findings suggest that links between social factors and invasion in the study system may be driven more by landowners controlling existing invasive species, rather than by landowners preventing the spread of invasive species. We suggest that spatially explicit, time-dependent analyses provide a more nuanced understanding of the way social factors influence conservation outcomes. Such an understanding can help managers develop outreach programs and policies targeted at different types of landowners in human-dominated landscapes.

Uso de un Análisis Espacialmente Explícito y Dependiente del Tiempo para Entender cómo Influyen los Factores Sociales sobre los Resultados de la Conservación Resumen La conservación dentro de los paisajes dominados por humanos requiere de un entendimiento de los factores sociales y ecológicos que afectan los resultados. Los estudios que conectan los resultados de la conservación con los factores sociales y ecológicos han examinado temporalmente los patrones estáticos. Sin embargo, puede haber diferentes procesos sociales y ecológicos que produzcan un incremento o una disminución en los resultados de la conservación, los cuales sólo pueden ser revelados por medio de los análisis temporales. Examinamos la asociación entre los factores sociales y el incremento y la disminución de la distribución de una invasión en el tiempo y el espacio con el estudio de caso de la invasión de Falcataria moluccana en Hawái. A lo largo de siete años las tasas de disminución de la invasión variaron considerablemente (66-100%) en relación con los factores sociales, como el valor de construcción, si la tierra era pública o privada, y si era la residencia principal del propietario, mientras que las tasas de incremento variaron solamente un poco (<0.1-3.6%) en relación con dichos factores. Estos hallazgos sugieren que las conexiones entre los factores sociales y la invasión en el sistema de estudio podrían ser causados más por los propietarios que controlan a las especies invasoras existentes en lugar de ser causados por los propietarios que previenen la expansión de las especies invasoras. Sugerimos que los análisis espacialmente explícitos y dependientes del tiempo proporcionan un entendimiento más matizado de cómo los factores sociales influyen sobre los resultados de la conservación. Dicho entendimiento puede ayudar a los administradores a desarrollar programas y políticas de compromiso con la comunidad enfocadas en diferentes tipos de propietarios en los paisajes dominados por el humano.

Opportunities for better use of collective action theory in research and governance for invasive species management.

Controlling invasive species presents a public-good dilemma. Although environmental, social, and economic benefits of control accrue to society, costs are borne by only a few individuals and organizations. For decades, policy makers have used incentives and sanctions to encourage or coerce individual actors to contribute to the public good, with limited success. Diverse, subnational efforts to collectively manage invasive plants, insects, and animals provide effective alternatives to traditional command-and-control approaches. Despite this work, there has been little systematic evaluation of collective efforts to determine whether there are consistent principles underpinning success. We reviewed 32 studies to identify the extent to which collective-action theories from related agricultural and environmental fields explain collaborative invasive species management approaches; describe and differentiate emergent invasive species collective-action efforts; and provide guidance on how to enable more collaborative approaches to invasive species management. We identified 4 types of collective action aimed at invasive species-externally led, community led, comanaged, and organizational coalitions-that provide blueprints for future invasive species management. Existing collective-action theories could explain the importance attributed to developing shared knowledge of the social-ecological system and the need for social capital. Yet, collection action on invasive species requires different types of monitoring, sanctions, and boundary definitions. We argue that future government policies can benefit from establishing flexible boundaries that encourage social learning and enable colocated individuals and organizations to identify common goals, pool resources, and coordinate efforts.

Oportunidades para un Mejor Uso de la Teoría de Acción Colectiva en la Investigación y el Control del Manejo de Especies Invasoras Resumen El control de especies invasoras es un dilema para el bien público. Aunque los beneficios ambientales, sociales y económicos del control se acoplan a la sociedad, los costos los resuelven unos cuantos individuos y organizaciones. Durante décadas, los legisladores han utilizado incentivos y sanciones para alentar y forzar a los actores individuales a contribuir con el bien público, aunque con un éxito limitado. Los diversos esfuerzos sub-nacionales para manejar colectivamente plantas, insectos y otros animales proporcionan alternativas efectivas a las estratégicas tradicionales de comando y control. A pesar de esta labor, ha habido una evaluación sistemática mínima de los esfuerzos colectivos para determinar si hay principios congruentes que estén respaldando el éxito. Revisamos 32 estudios para identificar la extensión a la cual las teorías de acción colectiva a partir de los campos agrícolas y ambientales relacionados explican las estrategias colaborativas de manejo de especies invasoras; describen y diferencian los esfuerzos de acción colectiva para especies invasoras emergentes; y proporcionan una guía sobre cómo posibilitar estrategias más colaborativas para el manejo de especies invasoras. Identificamos cuatro tipos de acción colectiva enfocada en las especies invasoras - guiada externamente, guiada por la comunidad, co-manejada, y coaliciones organizacionales - que proporcionan los planos para el manejo futuro de especies invasoras. Las teorías existentes de acción colectiva podrían explicar la importancia que se le atribuye al conocimiento compartido en desarrollo sobre los sistemas socio-ecológicos y la necesidad de capital social. Aun así, la acción colectiva sobre las especies invasoras requiere de diferentes tipos de monitoreo, sanciones y definición de los límites. Argumentamos que las próximas políticas gubernamentales pueden beneficiarse del establecimiento de límites flexibles que alientan el aprendizaje social y permiten que individuos y organizaciones colocadas identifiquen objetivos en común, acumulen y compartan recursos y coordinen esfuerzos.

Landowners' Perspectives on Coordinated, Landscape-Level Invasive Species Control: The Role of Social and Ecological Context.

To achieve biodiversity gains, landowner engagement in coordinated invasive species control programs across private lands is needed. Understanding landowners' perspectives toward such coordinated control efforts is crucial to facilitating engagement. We conducted in person and mail surveys of 68 landowners in and adjacent to the area of a proposed invasive predator control program in New Zealand. We find that, similar to previous studies, landowners consider the potential socioeconomic and ecological benefits of invasive species control and express a strong desire to enhance native biodiversity. However, we also find that landowners take into account the complexity of the local social and ecological context in which a program will unfold in three ways: they consider (1) the level of contribution by other landowners and urban residents who are benefiting from collective control efforts; (2) the potential for the program to upset the local "ecological balance", leading to increases in other pests; and (3) the probability that the program will be successful given the likelihood of others participating and control tactics being effective. We suggest that managers of coordinated invasive species control efforts may benefit from devoting time and resources toward addressing beliefs about social and ecological context, rather than solely providing financial subsidies and information about control tactics or the impacts of invasive species.

Trade-offs between three forest ecosystem services across the state of New Hampshire, USA: timber, carbon, and albedo.

Forests are more frequently being managed to store and sequester carbon for the purposes of climate change mitigation. Generally, this practice involves long-term conservation of intact mature forests and/or reductions in the frequency and intensity of timber harvests. However, incorporating the influence of forest surface albedo often suggests that long rotation lengths may not always be optimal in mitigating climate change in forests characterized by frequent snowfall. To address this, we investigated trade-offs between three ecosystem services: carbon storage, albedo-related radiative forcing, and timber provisioning. We calculated optimal rotation length at 498 diverse Forest Inventory and Analysis forest sites in the state of New Hampshire, USA. We found that the mean optimal rotation lengths across all sites was 94 yr (standard deviation of sample means = 44 yr), with a large cluster of short optimal rotation lengths that were calculated at high elevations in the White Mountain National Forest. Using a regression tree approach, we found that timber growth, annual storage of carbon, and the difference between annual albedo in mature forest vs. a post-harvest landscape were the most important variables that influenced optimal rotation. Additionally, we found that the choice of a baseline albedo value for each site significantly altered the optimal rotation lengths across all sites, lowering the mean rotation to 59 yr with a high albedo baseline, and increasing the mean rotation to 112 yr given a low albedo baseline. Given these results, we suggest that utilizing temperate forests in New Hampshire for climate mitigation purposes through carbon storage and the cessation of harvest is appropriate at a site-dependent level that varies significantly across the state.

Incorporating carbon storage into the optimal management of forest insect pests: a case study of the southern pine beetle (Dendroctonus frontalis Zimmerman) in the New Jersey Pinelands.

Forest insect pest disturbance is increasing in certain areas of North America as many insect species, such as the southern pine beetle, expand their range due to a warming climate. Because insect pests are beginning to occupy forests that are managed for multiple uses and have not been managed for pests before, it is becoming increasingly important to determine how forests should be managed for pests when non-timber ecosystem services are considered in addition to traditional costs and revenues. One example of a service that is increasingly considered in forest management and that may affect forest pest management is carbon sequestration. This manuscript seeks to understand whether the incorporation of forest carbon sequestration into cost-benefit analysis of different forest pest management strategies affects the financially optimal strategy. We examine this question through a case study of the southern pine beetle (SPB) in a new area of SPB expansion, the New Jersey Pinelands National Reserve (NJPR). We utilize a forest ecology and economics model and include field data from the NJPR as well as outbreak probability statistics from previous years. We find under the majority of scenarios, incorporating forest carbon sequestration shifts the financially optimal SPB management strategy from preventative thinning toward no management or reactionary management in forest stands in New Jersey. These results contradict the current recommended treatment strategy for SPB and signify that the inclusion of multiple ecosystem services into a cost-benefit analysis may drastically alter which pest management strategy is economically optimal.